First, they’ve reworded their advanced location options to be easier to understand.

Before:

After

By selecting the “People in my targeted location” option your ads will target all viewers in that location. For example, if you wanted to target a viewer in Philadelphia, but they’re searching for hotels in Orlando, FL your ad would target them, whereas before AdWords assumed they were interested only in Orlando, thus the viewer would not have been targeted.

Previously, the Google display network was only capable of using the physical location of the viewer to help target ads. Now the location of the viewer and the location extracted from the web site they’re viewing will help target ads as well.

For example, if a user is looking for other attractions in Orlando, they might get ads from a local aquarium as well as  hotel information.

On a more local level AdWords you can utilize zip codes to target your ads to the viewer. The Adwords Location Targeting permits each search adword campaign to list up to 1,000 postal codes at a time. It also provides review feedback and performance statistics by each postal code.

Give us a call if you need assistance setting up Location Targeting for your Adword Campaign. One of our Certified Google Adword Partners will be glad to help.

Some ideas and suggestions:
· Create new images for the Facebook page (Cover, app thumbnails, etc.)
· Review and use the guidelines for creating these images (sizes+design rules)
· Understand the ‘no landing page’ change, the work around is that your Timeline is now where visitors land
· Combine and Integrate tabs and apps for your actionable items
· Highlight and Pin posts to keep them visible to your clients longer
· Establish milestones to manage what your clients see as time progresses
· Focus on what you do after people ‘Like’ you.

Nti4 can be of assistance for those who find these changes a daunting challenge.

 This is a quick overview to “mobile-izing” your business website using search marketing.

 Why is Mobile Important

A review of our client websites indicates that the relationship between mobile and local is increasing. According to a recent study approximately 61% of smartphone users make local searches using their phones. The majority of these mobile searches are ready to buy with nearly 72% actually making a purchase based upon their search. Think about those stats; mobile is where more and more of your customers are and thus where your business needs to be.

Your Mobile Website

Your website would be the first thing that a smartphone user would find and visit as a result of a search. What would be their experience when they view your site on a small screen? Is it easy for them to call, will the be able to navigate and find the information they are seeking?

A mobile-friendly website is a version of your desktop website created for the small screen of a smartphone, with readable text and large buttons to easily tap and take actions. A fast loading site, properly formatted for smart phone screens, with content that is targeted to the user all will play a key role in whether consumers engage a local business by making a call from their phone or visiting your business.

First, start with a plan of which the focus is on answering all the questions a visitor to you website might have. For example: you wish to sell a vacuum cleaner on your website but all you have is the generic description from the supplier and pictures of the vacuum. If you simply post this information then every other site that has done the same is considered duplicate content and your content will, at best, be ignored.

Next, decide if the sale of the vacuum cleaner has sufficient profit margin the make the following investment of time worthwhile. It is Ok to start with the basic content provided by the manufacturer but expand it. Don’t just state the weight of the cleaner but compare it to something that the visitor can understand. Such as a 20 lb. sack of potatoes on wheels. Describe how maneuverable it is and how it easily will get to those hard to reach spots under chairs. Pictures of the vacuum cleaner in use and perhaps a 2 minute YouTube video will complete the task.

Not every product or service is worth this effort. Target the ones that convert well you make you the most money.

The answer is that both Google and Bing use social media in their organic Web search ranking algorithms. These social media considerations may, and do, include the following:

• Social authority – the higher the reputation, clout, etc of the social user creation the content, the higher the content is valued
• Shares – the more likes, tweets, Google+ recorded to the content the more attention the search engine robots will give to the content
• Traffic – content that receives noticeable shares results in the website achieving higher rankings
• Local – content with more reviews, check-ins and geographical information will receive better position in Google Places.

So what does this mean? Social media is not a cure all but it is a necessary part of your overall SEO effort. If you carefully read the items listed above you will note that it is not a one and done effort but rather an ongoing, time consuming task that has significant SEO ranking benefits.

To show the importance that the search engines are attributing to mobile searches Google is introducing a new crawler to find content specifically made for smartphones or to search for “redirects” that will point a smartphone to a mobile site.

This means that your website should be constructed to load fast and show well on the small screen of a smart phone. If you are a local business which depends upon reservations and customer contact — pizza shops, restaurants and services come to mind – you may want to consider a mobile site that makes it easy to select the phone number and call.

User created content involves any of the following:

• Customer testimonials
• Product or service ratings
• Product and service customer reviews
• Discussion boards
• Product tutorials (video or text-driven)
• How-to guides or FAQ’s
• Company or customer interviews
• Social media content (blog comments, likes, tweets, etc.)

If you are interested in adding or improving the content for your website  Nti4 has extensive experience in connecting with customers, using the online community to provide content for a website and then promoting that content with outside sources. Interested, then give us a call at (610)631-8471

Enough time has passed that we have seen the effect on our Search Engine Optimization customers. Those that provide routine fresh content have seen a significant improvement in their ranking with content that is date/time stamped performing best.

A blog, of course, is probably the easiest method of adding time stamped content to the website though periodically adding date stamped content,  relevant to the subject matter of the website, to the home page seems to have a slightly better ranking boost.

If you would like assistance in adding a blog to your website or managing fresh page content give us a call at 610-631-8471

It should be obvious to everyone that Google has become the #1 search engine in the world. And …since they own YouTube they’re
#1 and #2!

Online video is becoming a mature process and is a major way to get your message out. In the years to come, as broadband continues to become more available, it will only become better. Hence the reason why Google spent billions to acquire YouTube. In a recent Wall Street Journal article, “More online searches now take place on YouTube, the popular video site owned by Google, than on Yahoo, the No. 2 Web-search property.”

 We believe that it is worthwhile to consider integrating video into your marketing efforts? However just adding a video to YouTube does not accomplish all that it should. The video should be optimized and its placement on YouTube announced to the Internet community.

 Net Thing Internet Services