Perhaps you have heard that the search engines are giving more credence to “Quality Content” when developing the ranking of a page. If so, and our recent experience confirms that both Bing and Google have an emphasis on new–quality–content, the question becomes what is and how do I write quality content. First start with a [...]
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Why Social Media? Does it help ranking?
We often are asked this question, not only by our clients but also from prospective clients. The most often form of this question is that there appears to be few, if any, direct ranking benefits from using social media. By social media we mean Facebook, Google+, Twitter. etc. The bottom line is that both Google [...]
Mobile Search Optimization
Over the last year or so we have noticed a steady increase in the number of searches on our client sites that are conducted from a mobile phone or ipad. The data, which comes directly from our client websites’ Google Analytics, is that the pattern of mobile search is typically 10% to 15% of the [...]
Content for your website
As you may have heard the search engines, lead by Google, are interested in original quality content that is relevant to the subject of the web page. In addition they have been stressing “fresh” content. Writing content can become a chore so one way is to have your customers and users create the content. User created content [...]
Google’s “Freshness Update” and Website Ranking
Not to long ago Google revised their web indexing algorithm. This recent update has become known as the Freshness Update and appears to be affecting nearly 35% of the searches. The stated goal of the update was to rank Newer content Higher in the search results thus delivering more recent, fresher results. Enough time has [...]
YouTube Video
Marketing a YouTube video