Over the last year or so we have noticed a steady increase in the number of searches on our client sites that are conducted from a mobile phone or ipad. The data, which comes directly from our client websites’ Google Analytics, is that the pattern of mobile search is typically 10% to 15% of the total number of searches. This is projected to approach 20% by the end of the year.
To show the importance that the search engines are attributing to mobile searches Google is introducing a new crawler to find content specifically made for smartphones or to search for “redirects” that will point a smartphone to a mobile site.
This means that your website should be constructed to load fast and show well on the small screen of a smart phone. If you are a local business which depends upon reservations and customer contact — pizza shops, restaurants and services come to mind – you may want to consider a mobile site that makes it easy to select the phone number and call.
As you may have heard the search engines, lead by Google, are interested in original quality content that is relevant to the subject of the web page. In addition they have been stressing “fresh” content. Writing content can become a chore so one way is to have your customers and users create the content.
User created content involves any of the following:
- Customer testimonials
- Product or service ratings
- Product and service customer reviews
- Discussion boards
- Product tutorials (video or text-driven)
- How-to guides or FAQ’s
- Company or customer interviews
- Social media content (blog comments, likes, tweets, etc.)
If you are interested in adding or improving the content for your website Nti4 has extensive experience in connecting with customers, using the online community to provide content for a website and then promoting that content with outside sources. Interested, then give us a call at (610)631-8471
Not to long ago Google revised their web indexing algorithm. This recent update has become known as the Freshness Update and appears to be affecting nearly 35% of the searches. The stated goal of the update was to rank Newer content Higher in the search results thus delivering more recent, fresher results.
Enough time has passed that we have seen the effect on our Search Engine Optimization customers. Those that provide routine fresh content have seen a significant improvement in their ranking with content that is date/time stamped performing best.
A blog, of course, is probably the easiest method of adding time stamped content to the website though periodically adding date stamped content, relevant to the subject matter of the website, to the home page seems to have a slightly better ranking boost.
If you would like assistance in adding a blog to your website or managing fresh page content give us a call at 610-631-8471
If your web site is not performing as well as you wish in the search engines then it may be time to consider adding a Youtube video.
It should be obvious to everyone that Google has become the #1 search engine in the world. And …since they own YouTube they’re
#1 and #2!
Online video is becoming a mature process and is a major way to get your message out. In the years to come, as broadband continues to become more available, it will only become better. Hence the reason why Google spent billions to acquire YouTube. In a recent Wall Street Journal article, “More online searches now take place on YouTube, the popular video site owned by Google, than on Yahoo, the No. 2 Web-search property.”
We believe that it is worthwhile to consider integrating video into your marketing efforts? However just adding a video to YouTube does not accomplish all that it should. The video should be optimized and its placement on YouTube announced to the Internet community.
Net Thing Internet Services